Making your website accessible is crucial for ethical, business, and legal reasons. It expands your audience, strengthens your brand, and ensures you are compliant with global standards.
Why Prioritize Accessibility?
- Ethical Responsibility: It’s the right thing to do. An accessible internet provides equal opportunity and access to information for the over one billion people worldwide who live with some form of disability.
Business Benefits
- Expanded Market Reach: An accessible site allows you to connect with a larger audience, including individuals with disabilities and their families, friends, and colleagues.
- Enhanced Brand Reputation: Committing to accessibility shows that your brand values inclusivity and social responsibility, which can improve public perception and customer loyalty.
- Improved SEO: Many accessibility best practices, such as using alt text for images, proper heading structures, and descriptive link text, are also best practices for search engine optimization.
- Legal Requirements: Many countries have laws and policies requiring digital accessibility. Non-compliance can lead to legal penalties and lawsuits. Investing in accessibility is an investment in protecting your business.
Better User Experience for All
Features designed for accessibility often improve the experience for every user. For example, captions on videos benefit users in noisy environments, and high-contrast text helps people in bright sunlight.
